Choosing a platform is one of the highest leverage decisions a founder makes. The wrong choice creates hidden costs: slower launches, technical debt, and campaign delays.
Evaluate with these criteria
Execution speed: how fast can your team publish pages, offers, and content?
Operational ownership: can non-technical users run core workflows safely?
Conversion flexibility: can you adapt UX and content around customer behavior?
Scalability: can the stack handle new categories, markets, and team members?
When in doubt, prioritize systems that reduce dependence on ad-hoc technical work for everyday marketing and sales operations.