Boost eCommerce Sales: Fast Solutions for Your Store
Published at: Mon May 17 2021 Author: Mihai Stoian
You're finally starting to see the ROI on your eCommerce store, but it's not as high as you expected. What's going wrong? The truth is that there are a lot of variables that go into making an eCommerce store successful - and some of them are out of your control.
How to boost eCommerce sales using a fast eCommerce solution.
A fast eCommerce solution is often the key to boosting your sales and revenue. It's a no-brainer that speed has an impact on how visitors interact with your site, as well as whether or not they convert into customers. You can make this change by investing in state-of-the-art software for selling products.
Also, if you already have the EcomUi platform, you can check these quick tips:
Consider the 3 most popular color schemes for your store.
Use a theme that matches your products and branding. A solid brand can help in the long term.
Create an enticing call-to-action button on every page of your site to encourage visitors to buy.
Offer free shipping or discounts on certain items, such as online deals or clearance items.
Sell more than one item per customer so they can save money by buying in bulk.
Include photos of people using your product, rather than just pictures of the product itself.
Activate the live chat solution built-in and engage with your visitors.
How can eCommerce be improved?
What do you think of when we say "eCommerce"? The first thing that comes to mind might be online shopping. But there's also the software that manages eCommerce websites, and the content that drives conversions. You need to create great content and add value to your customers.
There are a number of ways to raise the success rate of your website:
- Improve user (customer) experience. One way is by creating an online environment in which customers feel safe shopping; another is through personalizing your products to suit their needs so they can come back to your store to buy more.
- Add a live chat to your store so customers can ask questions and receive quick answers.
- Keep the software up-to-date with the latest trends in technology, as distinct features and functionalities are continuously being added for a better user experience.
- Provide content that is relevant to prospects who have not yet become potential customers - this will increase customer conversion rates because you're providing them more value than your competitors and new customers will follow them.
- Speed up your website so that it's easy to browse and mobile device friendly; this is a big factor in determining the success of an online business.
- Utilize the right keywords in content, on the home page, especially on the product page and wherever else applicable for different search engine result pages (SERPs) listings to increase organic traffic.
How do eCommerce websites increase sales?
eCommerce is a big jump from the traditional way of doing trade - but it's also an opportunity to create an online environment that reflects today's customer needs.
Most online websites increase sales by having a reliable and responsive website for mobile visitors. This means that the site should load quickly with few errors, regardless of device or connection speed. A good way to gauge this is user experience reviews on sites like Glassdoor where employees anonymously review how their company treats them as an employee.
Some others are spending a vast amount of money to update their website's design to keep it fresh and interesting. This can be the difference between what a visitor wants or needs, so it is worth investing in.
You want your website sales to increase?
Think more about the customer. Be customer-centric.
- Content marketing: When you write articles, the goal is to generate customer leads or sell products and services by creating blog posts regularly that offer value for visitors. This type of marketing can be time intensive and may require an in-house writer but it's one of the best tactics to convert visitors into leads and drive your eCommerce sales.
- Email marketing: Use email marketing to build a relationship with your customers by sending them regular updates, new products and discounts. You can also use it to solicit feedback from potential clients about what you are offering.
- Social media marketing: Marketing on social media is not only free but provides exposure for your brand, and helps you get more sales. You can also implement ads to target your audience. Start selling products on Facebook and target them to land on your website.
- Create a Facebook page for your store and use the same name as the domain name of your site. Include all information about you, such as contact details, opening hours, location, etc...
- Display marketing: Advertising on other sites hoping to attract visitors to your website through paid ads.
- Inbound marketing: The goal of this type of marketing is to attract customers by providing them with valuable content that solves their problems and then leads them back to your product page.
If you're not seeing any growth with your online business but are looking for some quick solutions, try these ideas: more pictures of items on sale; a more robust service software; or an up-to-date mobile website, many product reviews and ratings on items (this could be where the rating stars or thumbs up/down signs come in); having plenty of pictures of an item with zoom capability or live pictures and videos so the user can get a closer look generating more sales. A solid product page is important. Also, you could invest in relevant ads to increase traffic and have your email marketing strategy put in place in the long term.
TIP: Use words like "to keep" or "continue to grow." Avoid vague statements that will not work for your business, such as "keep up with trends in eCommerce."
The first thing you want to do is make sure you're using all the features that a solid eCommerce platform is capable of.
An up-to-date mobile website is important to make your store more appealing and usable.
A solid product page can help drive sales by having plenty of pictures with zoom capability or live pictures and videos so that users get the most out of the product without having to purchase it first.
How do you attract customers to your website?
There are many ways to attract visitors, one of the most popular methods is through search engine optimization. If you have never heard of this term before and want more information on how it can help your business grow then read on!
How does this work and also increase sales?
SEO marketing works by ranking well in search engine results pages for keywords that are searched often with the intent to find information or to buy products. In order to rank well and have more sales, you need a website with great content that is easily accessible by people who are searching for your products or services.
As we mentioned content is king. If you have a website that doesn't provide visitors with the necessary content they are looking for then it's likely that your site won't rank very high in the SERPs.
This means if someone searches "running shoes" and your website only has one paragraph on running shoes, you need to add more content related to running shoes.
It's also important for example that the content you write to have on a certain topic be easily accessible and readable by readers who are searching for that keyword. You need to use keywords within your content so search engines know what it is about, but only in natural ways and not in large quantities.
Create a website that is easy to navigate, so it's easy to make a purchase.
A website should be designed with the goal of making it easy for a customer to make a purchase. There are many things that can be done to improve an eCommerce site navigation and usability, such as using standardized product categories, placing important information in prominent locations and providing clear instructions on how to complete transactions. You can check these tips:
Consider the checkout process and cart abandonment.
Offer a variety of shipping options.
Provide tracking information so customers can track their purchase even if you are offering free shipping.
Use shopping carts to allow people to add more products if they need them or want them before checking out and not redirecting them to the cart.
Make sure your site is mobile-friendly, so it's accessible for those that like to shop online on their phone or tablet.
Offer online shopping 24/hours a day, so those who need to shop at inconvenient times can do so.
Consider using social media sites for marketing your products and building an audience as well
Promote blog posts with similar content as yours through syndication.
Send targeted email campaigns to your existing customers and update your email list.
Implement and offer a loyalty program for frequent visitors.
Allow people to sign up and receive updates from your store. They'll be more likely to see products you post on social media sites or blog posts that are similar in content to yours.
Send out newsletters with recent information, promotions of upcoming events and sales. A good email marketing strategy is to offer a product of the month, which offers your customers something new and fresh every time.
Use analytics data to learn what customers want and analyze your traffic.
Increase the conversion rate of your eCommerce site by finding out which products and services are most popular with users. You will see them through your checkout process. If you don't have one, implement it.
Review and optimize landing pages to improve site traffic. A study revealed that a single poorly designed page can cause a 60% decline in conversions for an online store.
It's important for online retailers to accept customer reviews. If you have bad reviews, make sure that you also include good ones to balance them out and increase consumer trust in your store.
Selling online has become easier these days but got quite expensive if we do not know how to drive sales. The bottom line is that one way to increase sales is by increasing the number of visitors.
You need an eCommerce store that is simple to setup and easy to manage and has everything you need for your sales to increase such as:
Fast content delivery
Optimized for speed
Customizable templates
Built-in SEO optimization tools, social media integration, and analytics.
Easy-to-use eCommerce platform. With the right marketing strategy, you can increase your online sales significantly.
Create solid marketing campaigns that can boost your sales. We can deliver great ads to start selling in no time.
How can I increase my online sales quickly?
Looking for better ways to increase your online sales?
- Don't be afraid to ask for help - a customer is loyal to your company and the other way around. It's worth investing in people who can offer you better insights or ideas on how to increase traffic on your website, which will lead to higher conversion rates.
- Targeting relevant keywords in SEO campaigns but also giving your loyal customers value with your content can generate relevant traffic.
- Offer fast delivery for items in stock or provide a more expensive option if the customer needs it - online shoppers are often willing to pay a little extra for convenience.
- Customers should be able to quickly find what they are looking for. To make things even easier, implement a search feature so customers can type in the products that they want. Once someone is ready to buy, the process needs to be simple.
- Offer as many forms of payment as possible (credit card, PayPal, Apple Pay, Google pay) and ensure your instructions.
What are the things you need to look out for before picking a platform for eCommerce?
You want a platform that has the ability to do all kinds of different eCommerce transactions. That means you have options for fulfilling orders, handling inventory like drop shipping and creating downloadable products.
The more ways your customers can buy from you, the better - it's up to them which they prefer!
Choosing the right eCommerce provider is the key to success!
-Don't just look for a provider that has the best features. You want one with great customer service, and you will need this if there is ever an issue or question about how to use the software. Check out online reviews for testimonials on whether people liked their experience. Check to see if they have a Facebook group, that is the best place to talk with their customers and see how they are selling products through that platform.
-If possible, test it before singing it. You can go through a demo or trial period, and see if you like the interface with no obligation to sign on up right away.
We know, this isn't always an option, and you might not have time to find the right software.
-If you're unsure of what provider will work for your business, just ask! We'll be glad to help guide you in the right direction.
Many eCommerce stores like Amazon, Etsy and eBay might work for your business and you don't have to spend a ton of money to get them.
- For example, you can set up an account on Etsy for as little as $0 and start listing products immediately.
- Complete your profile by adding details about your business like size, location or type of product sold.
- You don't need any fancy equipment - just take pictures with your cell phone or webcam and upload them.
- Once you list your first item, Etsy will walk you through the process of adding more items to your shop and how to promote it with their Selling on Etsy community...
- Amazon's platform has many benefits for retail stores - like its fulfilment centers that allow merchants to ship products quickly from a local warehouse near your customers and its affiliate program that can help you reach new customers.
- Amazon also offers many features for merchants, including a storefront with an integrated shopping cart, cost of goods sold calculators, reports on advertising campaigns and more ways to get your products in front of shoppers.
So maybe you can try to list your items on both platforms or more to increase sales and also straighten your brand.
With the right eCommerce platform, you can take advantage of all these features to attract loyal customers and increase sales to your retail store. The major players in this field - like Etsy Amazon and eBay - each have their own unique set of benefits that will help you grow as a business owner and also expose your business to new customers by having your own online shop.
New customers will search your site on Google and you must have an online store, doing this will definitely increase sales and have few cart abandonment because they will likely to buy directly from you, if they saw your products on those platforms. Ads can also help build your audience and target those customers that are searching for your products. A small amount from your marketing budget can be transferred to paid ads. You don't need complicated tactics to start this process. Google can guide you and build your audience in no time. You can look for example at your competitors and see what they are doing with their ads.
What if I already own an eCommerce store?
- If you already have an eCommerce store, then the quickest solution is to upgrade your current platform to use the latest SEO-friendly eCommerce platform and that passes the high standards of the latest Google ranking algorithms like for example Core Web Vitals.
- Alternatively, you can make changes to your store in order to be more SEO-friendly and rank higher on Google's search engine results pages (SERPs).
You'll need a content management system that will enable you to control all aspects of your site without having any programming skills necessary.
If you have a Magento or WordPress theme, then we recommend updating to the latest version of your chosen eCommerce platform.
This is because these platforms are designed with future-proof features that will allow for fast fixes and updates in case there's a major change to how search engines rank websites.
This will often involve migrating from one hosting service provider to another - it might be necessary for you to do some or all of this yourself (depending on what kind of help you need), and if that's the case, make sure your site is compatible with the new hosting provider's technical requirements.
If you need assistance with any of these tasks, we recommend hiring a professional developer to help out - or do it yourself if your platform comes with good documentation and tutorials on how to make all necessary changes because you have to think of your existing customers.
In every organization, customer acquisition is key to success. Without new customers, your eCommerce business will not grow and turn a profit over time.
If you are a business store owner looking for ways to increase sales and margins in 2021, the EcomUi platform will surely help you achieve that.
What are 4 general ways to increase sales?
First, have a plan that includes a fast site, blog post content and advertising strategies to target your audience.
Second, create new products or services to keep existing customers coming back and adjust your content marketing to stay fresh. Building your email list and implement email marketing tactics to engage with customers helps you build your brand, and thus sales can increase.
Third, take advantage of social media with a consistent posting schedule and clear goals for your posts so you can increase your traffic. Facebook it's a splendid example to make your site visible to your customers.
Fourth, make sure to have easy payment processing and shipping so customers can complete their purchases as quickly as possible.
By applying these simple solutions and tactics, you can see a significant increase in your online sales!
If you are ready to start your online shop and build your audience, we have the tools and resources to help. With a variety of platforms available at your fingertips, it can be difficult to know which one is right for you. Each platform has its own benefits, so find out what best suits your needs before making a decision.
So why not sign up with us? We offer free trials on everything from customer service software to website builders, then make sure that they work for you by integrating them into our team’s services like SEO or marketing plans tailored specifically for entrepreneurs just like you!